The Only 3 Things Your Startup Should Focus On

When I first got started on my quest to run my own business, I ran into more problems than I care to count.

Today’s post is about outlining some of the most important challenges I faced, and other startups today still face everyday. At the end, I want your input on the biggest road-blocks you face today.

So, back to my journey…

When I first decided to start my own business I immediately ran into one of the biggest challenges I would face throughout the entire process.

#1 – Deciding What Business to Launch

I couldn’t decide what type of business to start. I didn’t know what product or service I could offer. And I wasn’t sure how people would react. I went into a month long paralysis by analysis  where I came up with tons of different ideas, but each one of them had a flaw that I was certain would destine it to fail.

My solution for this problem? Taking action.

I decided to pick the category I was most passionate about, baseball, and go for it. (I was a college baseball player)

It was a painful process, but I tried to put aside my worries and fears and just get something out there. I quickly selected a domain name, brainstormed a couple products I could create for the baseball market, and got to work.

I figured this first attempt would be a learning process, so I didn’t need to get everything right the first time, so I better had stop waiting and start getting to work.

My second challenge proved just as tough to overcome.

#2 – Knowing Where to Find Customers

My website was up, my first product was completed. I had spent weeks tweaking the design, setting up my billing and membership systems that would allow all my new customers to purchase and access my training programs, but one thing stood in the way of me and the millions of people I was about the reach.

I had no idea how to get them to my site.

And so the search began. Countless books, audio programs, courses, podcasts, and blog posts later, I had started figuring out where my potential clients were hanging out online.

I put together multiple campaigns that would eventually help me reach them and bring them back to my site, and slowly I started seeing more and more people coming my way.

My problem was solved, or so I thought.

Enter, problem #3.

3 – Convincing People to Buy

Even with all this new traffic coming to my site and checking out my products, no one was buying. I was apparently not doing a great job of explaining to my visitors why they should buy my products, or how those products were going to help them.

I knew I needed to get good at communicating the value behind my products, which is why I started studying different marketing techniques and the art of copywriting.

It was after studying some of the best copywriters in the world that I started understanding the best ways to communicate to potential customers, focussing on the benefits your product or service will deliver them, instead of boasting about the features that deliver those benefits.

In short, I applied these new techniques and low and behold, my visitors started buying.

My new business, now 8 months old, was showing signs of promise.

I had overcome three of my biggest challenges, and had survived to see the other side.

What types of challenges or road-blocks have you faced? Or are still facing today in your business?

13 Comments

  • Mark

    Reply Reply April 30, 2013

    Still at the beginning stage overwhelmed with ideas and not knowing which direction to take. I want to build an asset for the long term online that’s for sure. Movies is my thing but it’s very difficult to monetize a movie blog…

    Any thoughts Brian?
    Thanks in advance.

    • Brian Moran

      Reply Reply May 1, 2013

      What about movies do you like? How do you think you can help people in that area? Those 2 questions might help you come up with an answer. 🙂

      • Chris

        Reply Reply December 6, 2013

        I currently have several service industry businesses and am looking into getting into selling products online. What e-commerce platform would your recommend using and is it possible to really convert people with one of their templates?

  • Mark Jenkins

    Reply Reply June 13, 2013

    Hi Brian it’s Mark (from the comment above). I’ve considered a number of niches I could go into along with the amount of money I could make in each. I’ve decided to go into the website design niche but with a better approach than just tutorials (although there will be some). Thought I’d get back to this comment and would love to talk to you about my idea.

  • Lazerrick

    Reply Reply June 20, 2013

    Hey Brian,

    I have been following you for a little while now and I got say I’m quite impress with how you market your business.

    Just from the way you market your business alone, I’ve been able to acquire so many ideas to which I was able then turn around and deploy in my own.

    However I’ve always been curious as to the tech & science behind you video sales letters. Would you care shed any light on the process you go through to make them or perhaps could you recommend any courses you’ve study?

  • Felipe

    Reply Reply June 25, 2013

    Brian,

    First, great post! Very objective on the way of laser focus for businesses.

    As you mentioned on the 3rd challenge, you studied the best copywriters in the world. Could you mention who are they? How they impact on your sales and marketing strategy?

    Thanks in advance.

    Best Regards.

  • Algernon

    Reply Reply July 1, 2013

    I actually have 3 of your products: 5 Minute Fan Page, Timeline Blueprint, and Timeline Design For Dummies.

    I even know what I want to do, which is promote affiliate weight loss programs, but I don’t really know how to get started. Can you give me any advice? Thank you.

  • Beauvoir Edmond

    Reply Reply July 14, 2013

    I am working on launching an acudetox and bodywork biz. “Acupuncture wellness and bodywork”. NO CAPITAL yet. So am doing home visits and by appointment only. just found out how I can have a website for free. so by the end of this week, I will have at leasty 2-3 pages about my credentials, what the services are, and rates. Also what client ought to expect. I am so blessed by the expert training I received at the Swedish Institute in NYC under the helm of Taoist Monk and classical acupuncturist Jeffrey Yuen and the marvelous teachers and staff that supported me through overcoming my own blood disorder challenges. I am SO READY!!!

  • Andy

    Reply Reply August 16, 2013

    This is a gold mine Brian, thank you so much,mI’ve opted in to all your funnels and your copy is so compelling, I’m modelling you and just found your blog and this is just perfect
    Thank you

  • Kim Yuhl

    Reply Reply September 20, 2013

    If you are a startup, do you really need a business to launch? I would add get people to buy again as the third thing. I see so many sites that focus on getting them to buy their one thing. What they don’t realize that if their one thing is great, you have an audience that has already said yes. Keep your business evolving and give your fans other things to say yes to. I like the way you think.-Kim

  • Felipe

    Reply Reply December 14, 2013

    Hey, Brian, great article and video!
    Which copywriters have you studied? Which copywriters do you consider the best ones?

    • Brian Moran

      Reply Reply March 29, 2014

      John Carlton is my favorite. Dan Kennedy, Clayton Makepeace, etc. are all amazing and worth studying for sure.

  • Cararta

    Reply Reply October 29, 2014

    Hi Brian,

    What did you think of Gary Halbert?

    How do you stay focused on what you are doing?
    Loads of distractions.

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