When I first got started on my quest to run my own business, I ran into more problems than I care to count.
Today’s post is about outlining some of the most important challenges I faced, and other startups today still face everyday. At the end, I want your input on the biggest road-blocks you face today.
So, back to my journey…
When I first decided to start my own business I immediately ran into one of the biggest challenges I would face throughout the entire process.
#1 – Deciding What Business to Launch
I couldn’t decide what type of business to start. I didn’t know what product or service I could offer. And I wasn’t sure how people would react. I went into a month long paralysis by analysis where I came up with tons of different ideas, but each one of them had a flaw that I was certain would destine it to fail.
My solution for this problem? Taking action.
I decided to pick the category I was most passionate about, baseball, and go for it. (I was a college baseball player)
It was a painful process, but I tried to put aside my worries and fears and just get something out there. I quickly selected a domain name, brainstormed a couple products I could create for the baseball market, and got to work.
I figured this first attempt would be a learning process, so I didn’t need to get everything right the first time, so I better had stop waiting and start getting to work.
My second challenge proved just as tough to overcome.
#2 – Knowing Where to Find Customers
My website was up, my first product was completed. I had spent weeks tweaking the design, setting up my billing and membership systems that would allow all my new customers to purchase and access my training programs, but one thing stood in the way of me and the millions of people I was about the reach.
I had no idea how to get them to my site.
And so the search began. Countless books, audio programs, courses, podcasts, and blog posts later, I had started figuring out where my potential clients were hanging out online.
I put together multiple campaigns that would eventually help me reach them and bring them back to my site, and slowly I started seeing more and more people coming my way.
My problem was solved, or so I thought.
Enter, problem #3.
3 – Convincing People to Buy
Even with all this new traffic coming to my site and checking out my products, no one was buying. I was apparently not doing a great job of explaining to my visitors why they should buy my products, or how those products were going to help them.
I knew I needed to get good at communicating the value behind my products, which is why I started studying different marketing techniques and the art of copywriting.
It was after studying some of the best copywriters in the world that I started understanding the best ways to communicate to potential customers, focussing on the benefits your product or service will deliver them, instead of boasting about the features that deliver those benefits.
In short, I applied these new techniques and low and behold, my visitors started buying.
My new business, now 8 months old, was showing signs of promise.
I had overcome three of my biggest challenges, and had survived to see the other side.
What types of challenges or road-blocks have you faced? Or are still facing today in your business?