Happy June, guys. Today on 5 Minute Marketing we are talking about how to get to the 6-figure mark in your business.
So many new entrepreneurs get excited about the income opportunities that come with starting their own business. It’s true- entrepreneurship can be lucrative- if you know what you’re doing.
The problem I see over and over again is that new business owners often don’t know what they need to do to increase their income. And a lot of the time, they are doing the exact opposite of what they should be doing. As a new entrepreneur, the natural thing to do is to try to do all the things all at once. But the truth is, you will never hit 6 figures if you are trying to do it all.
The secret is to simplify. Focus on one thing at a time. Try to work the bugs out of one business or venture before moving on to the next one. In this episode I am explaining why it is so important to keep things simple, especially when you are just starting out. Make sure you listen to this episode- it’s worth a few minutes to figure out what you should be focusing on. Remember, its always better to work smarter than to work harder.
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I made a ton of mistakes in my first business. And you know what? If I would’ve tried to build get10000fans.com and SamCart back then, if I would’ve tried to do all of those things, I would’ve made the same mistakes, and I would never be where I’m at today if I wouldn’t have done that.
Hey, what’s going on, everybody? If you were on our Facebook Live on Thursday, today’s just a recap from that. I noticed something as I was taking a bunch of these questions. So what we did, if you missed it, we went live on Thursday of last week around 2 p.m. Eastern and had a bunch of people asking questions. It was an “ask me anything” if you’re struggling with A, B, or C, give me a question, and I’ll see if I can help you guys out. And so, we had a bunch of people, a lot of people that were just getting started, asking a ton of questions on, “What kind of product should I make? What niche should I go into? I have all these ideas. Which one should I pick? Where should I get traffic? How do I find people to buy my stuff,” just questions all over the board.
And there’s one common denominator that I think can basically summarize almost every piece of advice that I gave, which is, you have to simplify. You have to focus on one thing at a time. And I told this story when we went live, that I remember when I first got started, I was trying to do anything to make money. I had my full-time job. I was learning how to build websites because I built my own, and in the beginning, you’re kind of a jack of all trades. You learn how to buy a domain and get hosting. You’ve got a WordPress site up, and install a theme, and start blogging, and launch social medial pages, and start figuring out how to drive traffic and creating landing pages, and all kinds of stuff. So you know enough to be dangerous on all fronts, so I thought, “Well, I’m not making any money yet, and I might as well go offer local businesses my services,” where I’ll build them a webpage and charge them a couple grand.
And I did that for a while. And looking back … Again, take everything with a grain of salt. I’m glad I did it. I needed the extra money back then to invest back in my own business, so it was a necessary evil, but I knew it was finite. I knew I was not going to do this forever, and eventually I was going to give up that income stream to focus solely on my online business. And I was only doing that to make money to help me invest in my actual online business. But so many people get stuck with that same problem where they have a hundred ideas for different businesses they could launch, completely different businesses, and then maybe they have their niche and their market carved out, and then they have a hundred ideas on different types of products. “I could create a service or an event or an app or a piece of software or an info product or a physical product.
Which one should I do?” And the basic mistake we all do is we try to do all of them at once, and number one, that infinitely slows down the progress that you make, because once you focus on something, if you have two tasks and each task will take you a week to do, if you do them 100% all-out and you focus and each one does a week, you would think if you try to do them both, it would take you two weeks, but no, it takes you two months. It’s exponentially not in your favor. It takes exponentially longer because of context switching because changing your mindset, changing your mental focus, takes a ton of energy and is actually more exhausting than focusing on one thing throughout the day.
So imagine you’re building … This is what most of us are doing. We’re building 10 bridges at once, trying to cross this massive body of water, and it takes us a hundred years to do it instead of a year, and at the end, here’s the biggest problem that most people don’t factor in. You try to do them all at once, and most of them usually never touch the other side. You never get done all the way because that last 10-20% takes a ton of effort, like everything in life, to actually finish and follow through, and we never even get there.
And if you do get there, you get them all there, it took you 10 times longer than it should have, and you have no … You’re learning experience … Most results come from learning experiences, from failing and adjusting, and when you do all of the things at the same time, you try to start 10 businesses at the same time, you don’t know what mistakes you’re going to make. There’s things that you don’t know because you don’t have the experience building businesses. You don’t know that you’re doing SEO all wrong, or you don’t know your product is all wrong or your price is all wrong or your sales page is terrible because you’re not following our one-page protocol. You’re not following the logical steps to turn someone from a cold prospect into a red hot buyer, or you’re getting traffic from all the wrong places.
If you do all 10 projects at once, you’re making that same mistake 10 times. Think about that for a minute. I’ll say it again. If you try to do 10 things all at the same time, you suffer the same mistake 10 times. Instead, if you take one project at a time, one idea, even if it’s the wrong idea, even if you’re not sure if it’s the right idea, guess what? You finish that one in a week or a month instead of a year or a decade. And when you’re done, you get to learn from whatever mistakes you made on that first attempt, and you get to fix them in the second attempt. So now business #2 or product #2 or idea #2 or niche #2, you’re no longer going to make that mistake. That is the true impact of focus that no one ever really realized [inaudible 00:05:52] my first business. And you know what? If I would’ve tried to build get10000fans.com and SamCart back then, if I would’ve tried to do all of those things, I would’ve made the same mistakes, and I would never be where I’m at today if I wouldn’t have done that.
So, yeah, that’s the biggest lesson that I noticed that everyone is still making, and I can see it from their questions, that they’re overthinking it, and they’re making things more complicated than they need to be, and they’re not focusing on one thing at a time. And that’s the biggest mistake. That’s what holds most of us back. That’s why we think courses don’t work because we buy a hundred of them, and we don’t follow through with anything, and we give it the most half-assed effort that you can possibly think of, and then we blame the author of the book or whatever it is. It doesn’t matter what topic, whether it’s business or life or relationships or whatever. You give something a half-assed effort, you’re going to get half-assed results, and focus is where that maximum effort comes in.
So again, simplify. Pick one thing. Stop worrying about if it’s the right thing or the wrong thing. Pick one thing. And when you get that one thing, if you want to know how to build your business, you can go to brianmoran.com, listen to other episodes on this podcast, check out SamCart, go to 1pagefunnel.com where we teach a drop dead, simple way to, with one simple page, set it up, following a certain structure that we call the One Page Protocol that will help you sell your product. It doesn’t matter how much it costs. It doesn’t matter what type of product it is. It doesn’t matter who your market is. Sales is sales, and I’ll teach you how to do that if you’re still struggling to get to that first sale or get to your first 10,000 bucks a month. This process will help you get there. And we’re doing a big, big live event on Thursday, this Thursday. What is it? May 30th. This Thursday, 2 p.m. Eastern. You can go to … Actually, don’t go to 1pagefunnel.com. That’s the old version.
Go to brianmoran.com/live, L-I-V-E, brianmoran.com/live, and that’s the live webinar coming up this Thursday, 2 p.m., and we’ve revamped the entire presentation. I have some incredible stories in there of people that have used this process over the last couple months as we’ve been perfecting it and have made some life-changing type money. Life-changing results have blown their business up by simplifying, by getting rid of all the advanced stuff that most marketing experts say you need. They usually say that because they have a course that promotes that stuff. But the truth is you can keep things so, so darn simple in this world. You can always make a more complex layer when you have more resources and experience and wisdom and team members and stuff to build onto it. If you’re getting started and it’s basically you and you alone, this is the best model to start selling your product online, hands down.
If you go to brianmoran.com/live, I’ll show you the new One Page Protocol. We took it from four steps to seven steps, broke it up, improved it, learned a ton of new techniques to make these pages convert even better over the last couple months and re-did the whole presentation, and I think you guys will like it. Even if you’ve been there before or watched that presentation before, check it out again. I think you’ll really, really like it, and we’ll try to give you as much value as we can. So anyway, that’s it. brianmoran.com/live. We’ll see you guys next Thursday, 2 p.m. Eastern.