Hey guys- it’s been a minute since we’ve had a new episode. It feels good to be back.
Today we are going to dive into the world of Facebook ads. I think we all know by now that FB is the place to be when it comes to advertising. A few years back we would be talking about Google, but Facebook has been constantly improving.
I am sharing our journey from spending $2000/day on ads to spending a whopping $17000/day. It took years, but I learned one major lesson: keep it simple.
I’ve tried to complicated strategies. I’ve had multiple ad sets going with multiple ads in each set. I’ve spent hours and hours out of my week managing those campaigns. And all of that work kept me sitting at $2000 per week on ads.
It wasn’t until I lightened my workload that I started seeing big results. It sounds counterintuitive, but it’s true. When I realized I could trust FB with my ad campaigns and optimization, I was able to pull back from managing those campaigns and let FB do it’s thing.
Take a couple minutes to listen to this week’s episode. It’s packed full of information and some resources you can tap into if you want even more information about FB ads.
A few things to note:
- If you want more information now, you can go to brianmoran.com/ad
- Tune in on July 23rd for a live presentation on our “perfect ad” training. It will be recorded if you can’t make the live presentation- more information coming soon on that.
Have a great week and I’ll be back with more episodes soon.
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Brian Moran: If I can go from a thousand dollars a day to 10 or 20 or $50,000 a day, all of a sudden, boom. My business, just 10 Xed. I mean, it’s as simple as that.
Brian Moran: Hey, what’s going on everybody? Sorry, it’s been a little while since I’ve podcasted last. Been all over the place last couple of weeks. Spent most of last week down at the beach. Every year the family dance school that my mother-in-law has been running forever and my wife helps her run it now. My little four year old daughter dances and they have their big national competition down at the beach every year, and this was the week. So I get to spend a week down in Ocean City, Maryland with probably 30,000 other teenage and toddler age girls down there. It’s a sight to be seen if you haven’t witnessed something like that. It’s pretty nuts. But it’s fun watching your kids do something that they love. If you guys have kids, you know what I’m talking about.
Brian Moran: So it was while I was down there listening to little girls yell and scream all weekend. Getting a podcast out for you guys was not on top of the list sadly. But now that I’m home, I can get back on and start sharing some stuff with you guys.
Brian Moran: So if you guys are on our email list or on Facebook messenger, you know that we’ve been talking about Facebook ads for the last couple of days. We just published a big report where I go over a bunch of the myths that I notice everybody buying into when it comes to Facebook ads, whether you’re already spending a ton of money on Facebook or whether you’re just getting started and trying to figure out how do I spend money to make money, how do I not lose money on Facebook ads? If you’re already making money or spending 500 or a thousand bucks a day on Facebook ads and trying to figure out how do I scale this up, ’cause if you’re in that boat, you know that the single biggest lever in your business, the fastest way to grow it, is figuring out how to spend $2,000 a day, how to spend 4,000, 8,000, 20,000 a day.
Brian Moran: And it’s something that I’ve been trying to figure out for the last couple years really. We’ve probably spent a 1,000 or $2,000 a day on average since 2011 and never really figured out how to get past that threshold without losing a bunch of money on the front end, which is a tough pill to swallow unless you’re venture backed and have a couple of million dollars sitting in the bank and you can afford to lose money to acquire leads or customers and then sell them more things later on and make that money back. But if you don’t have a war chest, it’s pretty tough to scale up an ad campaign if you’re losing money on the front. And if you’re just getting started, it’s really tough to get started at all on Facebook cause you have to really trust that it’s gonna work out. You’re worried about losing any money at all.
Brian Moran: So anyway, if you haven’t seen that report, you should go check it out. I think you can get there by going to Brianmoran.com/ads, A-D-S. And anyway, so go give that a read. The other thing you can get in that report basically as a free download, you can download our, I call it the perfect ad. It’s the same three step ad template that I’ve used, whether I’m spending $1,000 a day or now we’re spending 15, $20,000 a day routinely. And in the end, the biggest thing that helped me get to that point. There’s a lot of things that we’ll talk about later this week. And then me and Scott are doing a big live presentation where I put it all into a brand new free training presentation for you guys, I think we’re going to be doing that on Tuesday, the 23rd of July around lunch time eastern. If you guys are free you should check that out.
Brian Moran: If not, we should have it recorded for you guys and I’ll send you a link at some point wherever we put that thing up. But the biggest thing, if I had to drill it all down into one thing that has made it easier for us to scale up to that type of spend while not losing money. It has been simplifying everything. I don’t know about you guys, but I have studied every Facebook marketing, Facebook advertising, whether it’s a guru or hired every agency or bought every course, read every book, listened to every podcast that I can get my hands on when it comes to Facebook ads because I know that if I can go from spending $1,000 a day that’s bringing me X amount of leads or X amount of customers and I’m making that money back pretty quickly, if I can go from thousand dollars a day to 10 or 20 or $50,000 a day, all of a sudden, boom, my business just 10 Xed.
Brian Moran: I mean it’s as simple as that and you can actually … What’s crazy is you can go into Facebook and you can do that. I mean if you wanted to today, if you wanted to go spend $20,000 and get that much traffic, you could go do it. Obviously it’s not that easy, but it’s pretty nuts that there is a way to go do that. Think about back in the day before the Internet, going and getting 20,000 visitors to your business was not that easy. It probably was impossible unless you somehow could get on national television or get on the radio, but you’d have to get in thousands of newspapers to get that many people and today you can do it with click of a mouse and a credit card.
Brian Moran: So anyway, the big thing, like I said, has been simplification. That there are 1,001 different approaches when it comes to Facebook ads and most of them tend to make things more complicated. That they recommend, look, the secret is creating 15 different campaigns with 500 ad sets in each campaign and 12 ads in each ad set and then start them all at $5 a day budgets and scale them all accordingly and look, it’ll work.
Brian Moran: The only problem is you’ll have 20 million campaigns with 80 million ad sets and 400 million ads. That’s the fine print that they don’t usually tell us all is that these strategies just tend to over complicate everything. Let’s assume that they work and I’ve been down this path and most likely some of you have probably attempted the same thing. And what you’ll find is even if they are working, that your workload just went from monitoring or checking your ads maybe an hour or two a week to now, five to ten hours a day, that it just becomes unsustainable. That you can’t, you can’t monitor a campaign that is that complicated, that is that complex.
Brian Moran: You end up having to hire a whole team of people to run campaigns that are that complicated. You have to hire a massive agency that has teams of people that monitored all that stuff. It just gets out of control. It gets too expensive. It just doesn’t make sense. In the end, you’re spending more time, more money monitoring and testing these campaigns than you are on anything else in your entire business.
Brian Moran: And so a little while ago I thought, “Look, this cannot be the only way.” Facebook has to be … They’re getting smarter and smarter by the day. They have billions of people on their platform, billions of dollars a week going through their ad platform. They’re getting smarter and smarter optimizing these campaigns for us. So what if I just let them do it all? Like they’re coming out with so many new features that claim that they can auto optimize all of these ads.
Brian Moran: So I just have to make an ad, decide who I want to target, if I even need to do that, and what if I just let them do all the work? And that’s what we tested about a year ago. And I don’t think it’s coincidence that for the last and six, seven, eight years, we’ve only spent thousand $2,000 a day. Which again is nothing to be disappointed in. That’s helped us build a three to $5 million business in a matter of months, but we could just never break through that ceiling. And the reason that we shattered that ceiling in the last 12 months is primarily number one, due to Sam Cart becoming better and better every single day. So we get hundreds of people trying it out every single week and those people are sticking more than ever before. So obviously we’re investing in our product, which is first and foremost. But number two, we’re getting ten times the amount of people to actually see the product and tried out and that’s because we’ve figured out how to spend more on Facebook without losing our shirt in the process.
Brian Moran: So again, it all comes down to simplifying. We now have one single campaign. That campaign has three to five ad sets, not 15 to 20 to 200 that some of these folks are, are running. Each one of those ad sets has two to four ads. That’s it. Those two to four ads are spending 15 to $20,000 a day because we are letting Facebook optimize everything. In some cases we’re not even deciding who to target. We’re telling Facebook, “Hey, this is my goal, this is what I want to have happen, this is how much I have to spend up front and this is my top line budget. If you can get me customers for X price, here’s what I’m willing to spend. And other than that, Facebook have a field day. If you can find me $20,000 worth of people every day, go find me 20,000.”
Brian Moran: And that’s simple little tweak in the way that we run our campaigns has both let us go from spending $1,000 a day to 15 to 20,000 and it’s actually decreased my workload. So we’re now spending 10 to 20 times what we were and I’m actually working less. And for any of you wondering, I run our ad campaigns and I have an entire business to run, so I don’t have 40 hours a week to run Facebook ads.
Brian Moran: We have 25 employees that work at Sam Cart. We have thousands and thousands of customers that use us every single day that have processed close to a billion dollars. I don’t have time to be spending two to four hours a day inside of Facebook. So I promise you I’m not. We keep things simple and it works. So anyway, in the end, if you haven’t figured out how to pay to get visitors to your website, it’s tough for you to understand how important it is, how much in control of your business that it puts you, how much more scalable it can be then getting free traffic, organic traffic, or traffic from affiliates.
Brian Moran: I’m not knocking any one of those. All of those are great ways to get traffic. But if you want to really control the growth of your business and actually feel in control of it, pay traffic is the way to go and Facebook is the name of the game today. Not saying it will be five years from now, ten years from now, who knows? Even a year from now. Ten years ago, Google was the place to be. They still are. There’s other platforms that are fantastic, but when it comes to Facebook, if you can find a way to simplify what you’re doing in the end it’s going to, it’s going to change everything.
Brian Moran: And everyone out there that’s preaching all these advanced tactics that require five, six, seven steps to make happen and end up giving you more things to manage rather than less, in the end I don’t want to call those people … They’re not misleading you. I’m sure those things have worked at one point in time and it’s easy to find a one off case study of something that worked and then pretend that it works for everyone.
Brian Moran: But in my experience, for my own business, someone that’s probably spent $10 million on Facebook ads alone, and I get a chance to look into behind the scenes stats of thousands and thousands of businesses, many of which are spending money on Facebook to acquire customers, that’s just not what I see. It’s just not what I see. The folks that are really scaling up, that are doing 10, 20, $50 million plus a year in sales. We get to look behind the scenes at what’s working in their business and they’re doing the same things that we are. They’re keeping things simple. They’re paying for traffic. In the end that’s the door that you need to figure out how to open ’cause it is the keys to the kingdom if you want to scale your business quick.
Brian Moran: So anyway, the the best place to start. If you’re curious in either how we run ads or how to get started for your self, go read that report that we just published today. It’s an awesome read. It’s over brianmoran.com/ads. Download the perfect ad template. It’s the same template that we use for basically every single ad we put out there. It works time and time again. So go grab that. We have another, part two of that series is coming out later this week, maybe next week. And then we have, like I said, big presentation where we’re going to reveal a lot of what we’re doing behind the scenes with Facebook ads next Tuesday, the 23rd and I believe you can register for that call now over at the same page I’m sending you to.
Brian Moran: So check that out. We’ll see you guys on the 23rd and I just can’t stress it enough for you guys to figure out either one, how to start paying for traffic, how to afford it, learn how to take even a tiny little budget and turned it into a million dollar budget. There are very simple tricks of the trade that do not take a rocket scientist to learn and figure out and we’ll do our best job through the free content that we put out there to help you guys get there. So anyway, hope all is well. Glad to be home. I should have a couple of new episodes, how to guides, this week and next so look out for those and I’ll talk to y’all soon.
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