Hey, what’s going on, everybody? Sorry I haven’t been online probably the past week or so. I’ve been traveling like crazy, actually getting ready to fly out to San Diego tomorrow if anybody’s going to Digital Marketers Traffic & Conversion Summit. I’ll be there, so find me and say hey if you’re using SamCart or just wanna say hey. But anyway, I just got back from a ski trip out west. Went skiing at Steamboat Springs out in northern Colorado. First time out there.
Skied in Colorado a bunch, but if any of you are skiers or snowboarders and haven’t been to Steamboat, that is a pretty steep mountain. They don’t mess around out there. I was absolutely aghast the whole time. I’ve been recovering and getting over jet lag the last couple days, so I haven’t been online. I apologize. Anyway, one of the things that we’ve been testing the last week that’s been working really, really well, something we used to do pretty religiously when we used to run Get10000Fans.com, and that’s email our leads list almost daily, usually every day during the week, sometimes during the weekends, and breaks every once in a while.
But just emailing a lot more than we typically had. We started doing that with SamCart maybe two weeks ago now, week and a half ago. We’re not just hammering our list. We’re not just saying, “Hey, buy our stuff, buy our stuff, buy our stuff, buy our stuff.” We’re every day telling another story, giving a new piece of content. We’re continuing to build the relationship with the list, but we’re also letting people know where they can actually go get and sign up for a trial for SamCart or where they can go grab a free report that leads them to buy another product.
We’re always giving them somewhere to go, but we’re weaving everything into stories and into useful content so that we’re not just burning out our list. Obviously, you don’t want to burn your list out. You want people to want to get your emails. But long story short, we started doing this about a week and a half ago and we have doubled our daily sign-ups just by sending an email each morning.
What’s nice now, we have an in-house copywriter. She’s doing a fantastic job so I don’t have to even write those. But honestly, even if I was back in the day when it was just me and Scott and outsourced customer support person, it was probably the best 25, 30 minutes that I spent each evening writing the evening for the next morning. It’s probably the most important thing you can do. If you have an email list, you’re most likely. If you’re not emailing often, you’re probably leaving a ton of money on the table and the thought that you’re gonna burn out your list is just not true.
Our open rates are actually going up because we’re talking to our people in a way that they like to be talked to. They wanna hear what’s going on behind the scenes. They wanna get new content. They wanna be reminded about your product. Again, most people, less than 10% of your people that are actually going to buy from you are actually gonna buy right up front. A lot of us take multiple times, multiple exposures to a product, to be in position where we’re ready to buy, especially with bigger purchases.
If you’re selling stuff that’s more expensive, it’s even more relevant for you. But anyway, long story short is if you have a list and you’re not emailing them four, five times a week, you’re probably leaving a ton of money on the table and you don’t have to burn out your list to start emailing people.
I was talking with someone the other day who is just getting started. I think they had 40 or 50 people on their list and they hadn’t emailed them in a while. I gave them the stat that most of us direct response marketers know but usually shocks people that don’t know it, and that’s that you should make at least a dollar per name per month on your list, or a dollar per email per month on your list. The more advanced marketers, guys and girls, that have been doing this for a while and really know how to sell stuff, you can make $2.00 to $5.00, sometimes more, per email per month on your list.
If you think about that, if you have 100 people on your list or you think you know how to go get 100 people pretty quick, once you get to 100 people you should be able to make $100 a month or up to $500 a month if you really got something good that converts really, really well. Anyway, just lesson for today is I wanted to let you guys know we started doing that again and it is not something we’re gonna stop anytime soon.
I guess the warning, the disclaimer, is if you’re on our list and you’re getting annoyed, you can click Unsubscribe. There’s a little button right there if you don’t wanna hear from us. But honestly, I think we’re sending great stuff. I think we send some good stories, some really good content, and obviously we’re gonna let you guys know where you can grab SamCart. I think it’s something that you gotta have in your business.
If you wanna make more money online and you wanna get more customers, get those customers to spend more money, and you want the stats that you need to scale your business, those are the three things, the three reasons, why we built SamCart. It’s the framework that it’s built on. It’s the framework that it’s why we built it. We want you guys to get as many customers as you can and not lose them because of an outdated, clunky buying process. We don’t want you guys to lose money, which is why we help you get more money for every customer that you get in.
We help your customers that you’ve gotten in the past and that you’re gonna get in the future spend more money with you. Then we wanna give you all the stats and analytics that you need to scale your business from the five to six to seven to eight-figure level. Anyway, that’s just a little thought for today.
I’m gonna go out and enjoy this 66-degree weather in early March, which makes no sense here in DC. But anyway, if you’re all gonna be in Traffic & Conversion, find me. I’ll probably be in a backwards ball cap and a SamCart t-shirt. Come say hey and I’ll talk to you guys soon.