2019 is fast approaching. Are you ready for it? In the third and last part of this mini-series, we are going to break down exactly what you need to do to have your best year yet in 2019. If you haven’t listened to part 1 and 2 of this series, do yourself a favor and do that now.
In part one of this series, I told you your number one job is to learn how to sell. If you don’t know how to effectively sell your product, your business isn’t going to gain much traction.
In part two, I told you the easiest way to sell is to find a template. Most successful business people have one sales pitch they use over and over again. Take Cutco knives as an example- they became an iconic door-to-door sales company by teaching a simple sales pitch to young professionals and sending them into the world to sell their products.
Now, in part three, I want to give you the exact tools I have used in my own career. These 22 steps have helped SamCart sell tens of millions of dollars, and they help our customers do the same. They can help you, too! 22 steps, 14 seconds each- 5 minutes total. It’s simple, easy to follow, and it’s been proven to work. Take a few minutes to listen to this week’s podcast and you can feel confident going into the new year with a tool that could make this your best year ever.
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Because in the end, these 22 steps are essential if you want to actually convince somebody to buy what you’re selling.
So it is Monday morning, December 31, 2018, it’s kind of crazy to think that in just over 12 hours from now it’s gonna be 2019. It’s nuts how time flies. Uh, if you guys been listening the last couple podcasts, I’ve been talking a lot about um, we did a mini-series of three podcasts of things that, if you’re getting started, uh, you’re still kind of in the beginning stage, you haven’t hit the five, six, seven figure level, um, in your business yet, there’s a lot of things that most people in your shoes worry about and stress about and put way to high on their priority list. And those things I want you to remove. Um, if you haven’t listened to those, go back and listen.
And then we sort of pivoted. And this is the, the third part in this second three part mini-series about what should you be focused on if you want 2019, it’s crazy to even say that out loud, 2019 to be your most profitable year ever. I mean the year that you finally either make that first sale, that you finally take this business that’s kind of just puttering along making a few sales every once in a while to a business that is making multiple sales every single day.
Um, and something you can really scale to the next level. And so I talked about, really in the end your number one job is selling, is learning how to sell, is focusing on generating revenue. Uh, not doing all the other things that really, in the end, aren’t going to make any sales.
Uh, and then the second part, I talked about, well if you, if you’re going to actually accept that job of selling you need a template to follow. You need something that you can rattle off again and again and again. That’s why some of the best salesmen in the world, some of the best people that speak from stage, they use these same presentation on every single stage. And they do, they just perfect it. And they go from stage to stage to stage all over the country, all over the world, and that’s how they make their living.
The best, uh, some of the best companies, not best companies, but, you know, like a good example, if you’re here in the states, I don’t know if it’s not, if it’s international, but there is a, a company that was pretty big a little while ago called Cutco Knives, and their whole blueprint was, they had canned, they have this canned 30 minute sales pitch and they armed young college grads to go door to door and pitch people on these knives.
And they became, you know, one of the biggest door to door sales powered companies because they canned, they templatized, this sales pitch and they just took it, you know, to the masses as fast as they can.
So, um, that was the second job I gave you, is come up with a template. A template that you can use, that you can rattle off, to sell your product or any other product that you want to sell. Um, and the good news in this podcast is I wanna give you my template. This template I’ve used since 2009. Um, we probably generate over 25 or 30 million dollars, a lot of our Sam Car customers with thousands of customers all over the world, that generate over a million dollars a day, they use a very similar template.
Um, and in the end, this template for me, might sound complex. It might sound like it’s a lot of steps. It’s actually 22 different steps, but the good news is, whether I’m writing a text based sales pitch out, so a long form sales page, or I’m recording it all on video, each one of these steps only take me 14 seconds to go through.
Uh, and in the end, it gives me a five minute sales pitch that I usually do on video, um, and what I want to do in this episode today is just get, kind of give you the rough outline of each one of these 22 different steps. Um, so let me dive right in.
So let’s pretend you’re putting together a sales pitch for a new product. Maybe it’s a course, maybe it’s a physical product, and you want to make a quick five minute video. Well, here is the, the script that I would create to sell that product.
Step number one is your introduction. If you’re, you’re on video, you want to make sure that you grab the attention in your introduction. That’s why a lot of videos start off with some crazy outlandish statement, or some weird picture, or they call out the audience. You want to grab their attention.
After you get their attention, you want to identify their problem so that they know you, as the salesman, understand their problem.
Step three, is you want to provide a solution. This is where you introduce your product or your actual solution. Then you want to show your credentials so they believe you know what you’re talking about. Then you want to show your backstory, share your backstory with them to build a connection with them, to let them know you’ve been in their shoes, and that you share their pain is step number six.
Number seven is you want to build this idea of a perfect world, of the world that they would need to be a reality for them to get their end result. Uh, in step number eight, you want to use what I call is the dream come true transition, uh, this is where you transition into the meat of your video where you’re really going to start selling your product.
Step number nine, now that you’ve introduced that product, you want to show the big benefits, next you want to eliminate the objections, you want to reveal your irresistible offer, you want to paint a picture of their future self, you want to ad bonuses, you want to stack the value, show them the value of all the bonuses plus the main product or offer that you’re selling.
Step number 15 is where you want to reveal the special offer, this might be a discount, or some special price, whatever it is. Uh, step number 16, you want to have a call to action, you actually want to tell them what to do to buy right now. Step number 17, now that you’ve made your call to action, the only people still watching your video are people who are a little bit skeptical, so to get them over the edge, you want to remove all the risk. And we normally do this with some sort of money back guarantee.
Then number, step number 18, you wanna have another call to action. You’ve removed the risk from them, so you want to tell them again what to go do to buy.
Now, again, you still have the people that are sitting on the fence, so step number 19, we issue a reminder that just reminds them of all the benefits that they’re going to get if they buy the product.
Step 20, is you want to issue a warning. So this is where you warn people of the cost of inaction. Because one of the biggest objections people will have is, hey, this just isn’t the right time for me, or I can’t afford this. So, in step 20 you issue a warning, you let them know, look, the truth is, this is right for you, and you can’t afford not to do this. Because, if you do not do this, here’s what might happen.
Uh, step number 21, is again your last call to action, and then step number 22 is where we eliminate the left over objections.
Um, so, I know that’s kind of a quick and dirty template, a lot of those are things that you can probably take with and run with, uh and you’ll see these in some of the best sales pitches uh, on the internet. Uh, both online and offline honestly. Um, you watch some infomercials, a lot of them follow the same, you know, very same, some of it’s a little bit different, of this follow a very similar uh template.
What I like about this template for me, um, is number one, I don’t like uh being on video, so I can actually do this with a power point slide and recording my screen. Um, I also don’t like things taking longer than they need to, so this one, like I said, I think each one of these steps takes me about 14 seconds to go through, and I end up with a five minute quick and dirty little video, uh, that does not take me very long to produce. Maybe 30 minutes.
And it can create a heck of a lot of sales because it does a great job moving someone from being a skeptical cold prospect to moving them all the way through, down the logical sequence, to the point where at the end they’re begging to buy your product, because they feel like they can trust you, they feel like they actually know what they’re going to experience when they buy the product, they fell like you’re credible, and that your products really gonna help them out.
Um, the other thing I like about this is it doesn’t require any fancy equipment. Because I’m not on video, I’m just recording my screen, all I need is a $15.00 mike, a computer, uh and two piece of software, either PowerPoint or KeyNote to build my slides, and then if you’re on a PC, Camtasia, if you’re on a Mac, I use ScreenFlow to just record my screen and I talk into the mike while I flip through the slides.
And that’s it. So if you fell like, oh, I can’t do video, I’m not good on video, you don’t need to be good on video. If you feel like I don’t have the equipment, you don’t need any equipment. Um, and then finally if you’ve been kinda listening to us through this whole last couple episodes, the nice thing about video, uh, is it’s, number one video isn’t the best sales mechanism out there, the best sales mechanism is face to face, but when you’re doing things on line, you obviously can’t be face to face so video’s really the next best option.
Because they can, they can either see you if you’re on camera or they can hear you, they can hear the inflection in your voice, they can hear the passion behind what it is you’re trying to sell, uh, and that’s why I use video so often. You will see me use text um, a lot when I either don’t have the time, or I feel like it’s not really gonna be that much of a mover for me to go from text to video, um, usually video outperforms, but you’ll still see us use text from time to time. ‘Cause um, text, when done the right way, when we follow almost the same formula here, it still does work. Um, really, really well.
Um, so that is it. Um, the good news is tonight at midnight, uh, if you guys have probably already checked out um the new website we just put up at the5minutevsl.com. The, the, 5, the number 5, minute, vsl. V for video, S for sales, and L for letter. Video sales letter . com. That, at the strike of midnight here on east coast, um, we’re going live, with a brand new product called the 5 minute VSL, which basically is gonna go, we’re, I’m gonna take a deep dive into all 22 of these steps, uh, give you my slide by slide breakdown, show you the ten minute exercise that we, that I do at the beginning of each one of, every time I create one new video, um, like this, a new video sales letter. That usually ends up, uh, almost doubling my sales.
I’m gonna walk you through how I actually build the page, how I record and publish the VSL, my yearly promotional calendar, once I get one of these videos done, and whole bunch of other stuff. So, if you really are in the beginning stages and you’re kind of sick and tired of sales just trickling in, you wanna be more proactive and make sales uh, you know, really come in like a tidal wave in 2019, this is the single best way to do it.
Um, and I’m gonna give you every tool in my arsenal to be able to make that happen.
So, again, regardless of whether you uh, you grab the 5 minute VSL or not, re-listen to this podcast, these 22 steps, uh I promise you, if you follow them, whether it’s text based or video, um, whether you write them out in a long letter or you text someone all 22 steps, or you get on the phone, or you do a webinar, or whatever it is, you follow these steps, you will turn cold prospects into paying customers. I promise you that.
Um, this is how I got started online, when I finally figured out there is a template that I can just follow and I didn’t have to make up my own sales pitch by myself, uh, and I put it into, into practice, that was when I had my first thousand dollar day. Selling a course called instant hitting drills which was a baseball course, uh, for my first site back in 2010. Uh, and that’s when my world completely changed.
When I figured out I can actually can and template a, a 22 step sales pitch that I can then rattle off anytime I want. Um, so that’s it.
Again, I cannot stress enough, go back and listen to all three of the last episodes, including this one, if you really want to make 2019 your best year yet.
If you’re looking for an easy way to launch your business online and start making sales, or a simple way to get fast cash out of your already established business, then check out how I’m making $1729.00 per day, with a simple one page website. I break it all down over at 1pagefunnel.com. That’s the number 1, pagefunnel.com.