We’ve all heard the stories of billionaire entrepreneurs who risked it all but ended up on top. Those stories can be totally invigorating… or completely terrifying. And, unfortunately, I bet those kinds of stories have kept a lot of people from taking the leap and starting their own businesses.
Today we are talking about my version of that story. The ending is the same, but the difference is I never risked it all. In fact, I risked very little when I started my business. I had back up plans for my back up plans. I risked only what I knew I could afford. I made sure I was sure of my success before I completely jumped off the cliff. And yet, here I am, a successful entrepreneur despite my aversion to risk.
I don’t believe entrepreneurs- at least good entrepreneurs- have a huge appetite for risk. I think they have an appetite for success, and that sometimes requires calculated risks. Listen to this week’s podcast to hear stories of entrepreneurs who did it right and some that lost it all because they risked too much. Don’t believe what you’ve heard- you don’t have to be a dare-devil to succeed as an entrepreneur.