Have you ever considered launching a product, but were too afraid to pull the trigger? Or maybe you have launched a product before, and the results were disappointing. Well, good news: the problem is not your product. The problem is the perceived value of your product.
Today we are talking about how to 10x your product’s value. More value means more customers and that means more income for you and your business. So how do you determine the value of your product? It’s actually much simpler than you may think. In this episode, I am breaking down 3 easy steps to showing your customers the true value of your product.
Many times, when someone launches a product online, they underestimate the value of the product they are selling. We don’t have to feel bad about increasing prices when we know that the product is worth the price. I am including an attachment to a free cheat sheet on how to increase your product’s value. You can click here to download it now, or click the image below!
If you’re struggling to get people to buy your product- don’t stress. Just make sure you listen to this week’s episode, and learn how to explain your product’s value better than your competition.
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… and they’re left thinking that no one wants to buy what they’re selling. But, that couldn’t be further from the truth. You see, the problem is not with your product. It’s the way you explain the value that you product delivers. Have you ever launched a new product only to find out that no one wants to buy it? Or have you thought about launching a product but you stopped short because you were scared no one would buy? Well, I have good news. The problem is not your product. Hi, my name is Brian Moran. I’m the company-founder of SamCart, a tool used by tens of thousands of the top online entrepreneurs to sell their products online. And, I’m also the creator of a system called the One Page Protocol, which helps entrepreneurs profitably launch new products with nothing but a single page. And today, I wanna show you how to 10X the value of your product. Because, like I said before, if you’re struggling to get people to buy your product or service, in 95% of situations, the problem is actually not your product. The problem is the perceived value of what it is you’re selling.
You see, there’s a famous quote by Warren Buffett that I love and it says, “Price is what you pay, value is what you get.” And, just a heads up, in a minute I’ll show you how to get access to the same cheat sheet that I use to 10X the value of every product I sell. So, the million dollar question that most of us ask is how do I actually show someone how great my product actually is? Well, I’m gonna show you three simple ways to do it, and step number one is something I call product ties to product names. So, just a couple months ago I was launching a new course. It was a video course where I was teaching people how to use Facebook Messenger to build an audience and sell products to that audience, and here’s what I could’ve done. I could’ve named the product something bland and boring and generic like Launching with Messenger, but I didn’t do that. I know I needed a product ties product name that sounded unique and sounds like it’s something that I invented, which it is. So, instead of naming my product something boring, like Launching with Messenger, I named it The Messenger Launch Blueprint.
And see, just this quick little tweak can be enough to get people to say yes when they would’ve otherwise said no. I mean, just ask yourself, would you rather buy the course if it was called Launching with Messenger or the course named The Messenger Launch Blueprint? And, step number two is product ties bonus names. You see, when I released this product, I also included three bonuses, and I could’ve named these bonuses something boring, like Building Your List or Building Your Bot or My Swipe File. But, instead of that, I not only came up with a unique product name for the ain product, I came up with a unique name for each of the bonuses. You see, instead of calling module two Building Your List, I called it The Messenger List Maker. Instead of module three being Building Your Bot, I called it The Automatic Bot Builder. Instead of module four being My Swipe File, I called it The Messenger Launch Vault. And again, ask yourself would you rather buy the offer on the left or the offer on the right?
And, number three is a big one. And, this is where you need to explain the real world value. So, as I was selling each element of this offer, I made sure that all my potential buyers understood the true value behind each one of these pieces. So, for The Messenger Launch Blueprint, I made sure that people understood that the four step message sequence that I’m selling them was something that I was able to use to generate over $71,000 in sales in just seven days. The Messenger List Maker bonus, I made sure people understood that that was a simple strategy that I use to get over 2,300 Messenger subscribers that I can continue to sell to forever. The Automatic Bot Builder bonus, I made sure that people understood that this was the process I used to save nearly 30 hours of work. And, The Messenger Launch Vault, I made sure people understood that these were the exact scripts that I used in all my videos, Facebook posts, and messages. And then, I paid my copyrighted $2,000 to write these, and that’s why in the end I was able to declare that this product had a total value of $3,788.
You see, most people when they’re releasing a new product online, they don’t do a good enough job making their products sound unique and they definitely don’t do a good enough job explaining the true value behind the product. But, when you get both of those things dialed in, you make the same product sound incredibly unique and incredibly valuable at the same time. And, you shouldn’t fel bad about raising the value. You see, most people way undervalue their product or service, and I’m a perfect example. You see, back in 2009, I wrote my first ebook called The 10 Step Complete Hitter and on my website I said that that ebook had a total value of $100 and I was selling it for just $27. But, after 12 months of trying to sell this product and not making a single sale, I knew I needed some help. So, I met up with a mentor of mine who was making over seven figures a year and he asked me a simple question. He said, “How much would it cost for a mom or dad to hire a hitting coach in their hometown to teach their son the same thing that you’re teaching inside of that ebook?”
And, I thought about it for a minute and I said, “You’d probably have to hire a hitting coach for at least 10 hours and most hitting coaches in my area at least make around $50 an hour.” And, in that moment I realized that I had been far undervaluing my product. So, I went home, switched up my website, and explained why the value of this simple ebook was as high as $500, and now the $27 I was asking for seemed like an even better deal. And that’s when sales finally started to flow in. So listen, too many people are out there failing even though they have a great product that they pour their heart and soul into and they’re left thinking that no one wants to buy what they’re selling. But, that couldn’t be further from the truth. You see, the problem is not with your product. It’s the way you explain the value that your product delivers. So, if you wanna learn how to explain your product’s value better than your competition, go ahead and download my cheat sheet by either going to brianmoran.com/101 or if you’re watching this on Facebook, simply drop a comment down below.
If you’re looking for an easy way to launch your business online and start making sales, or a simple way to get fast cash out of your already established business, then check out how I’m making $1,729 per day with a simple one page website. I break it all down over at 1pagefunnel.com. That’s the number 1, pagefunnel.com.