This week on 5 Minute Marketing I’m comparing FB messenger and traditional email. Do you know which one I prefer? The answer might surprise you.
I know everyone is always bragging about the size of their email list, but the bottom line is: size doesn’t really matter. What matters is how many people are engaging with the content you are dropping in their inbox.
Let’s be honest, how many of us have our email notifications on silent, or maybe even turned off completely? With so much spam hitting our inbox every day, we are less likely to open another email unless it really grabs our attention.
But, with FB messenger, I can send a message and it will interrupt your day. It will pop up on your phone and you just have to swipe to open it. The result? Way more interaction from customers with FB messenger, which means more clicks on my content, which ultimately means more sales flowing in.
To prove my point, I watched the analytics on an email that I sent out, vs the same analytics on a message I sent through FB. You’ll have to listen to the podcast to get the details, but I’ll give you a hint: FB messenger’s numbers blew email’s out of the water.
If you want more information, make sure to listen to today’s podcast. Even better, you can click here to get instant access to my Facebook Messenger Launch Blueprint. It will give you all the tools you need to use FB messenger effectively.