Do you want to know the EASIEST way to see a spike in your revenue? Do you want the secret to seeing a fast increase in sales? Are you ready to see major growth in your business?
Are you sitting down? This is big news. The truth is… the best way to see a huge spike in numbers is…
change nothing.
Yes. You read that right. If you want to make money fast, the trick is to do everything exactly the same as the last time you had a huge win in your business. When was the last time you saw a spike in sales? Maybe it was a collaboration, a blog post, or a marketing campaign. Whatever it was, go back to it and do it again. Don’t change a thing.
This week I’m sharing my story around this concept. I, like many entrepreneurs, get bored quickly. The temptation is to cure my boredom by tweaking my products or my programs or my marketing. But like I’m going to tell you on this week’s podcast, I had to be reminded that change isn’t always good.
Make sure to listen to this week’s episode. It’s simple, but it’s a game changer (or… a game… not changer?).
Welcome to the Five Minute Marketing podcast, where you get the shortcuts to building a business online. And now, here’s your host, Brian Moran.
Hey, everybody. What going on? Um, please, uh, excuse my crazy allergies. This week’s been absolutely nuts. I don’t know if it’s a East Coast thing or what, but everybody I know is having allergy problems, going crazy. So anyway, but hopefully you can still hear me and understand me, but there was, um, one thing. We, uh, if any of you are, uh, kind of on our, our email list at, uh, SamCart you probably saw, I think it was like two weeks ago, um, that we did kind of a, a final encore big webinar, uh, for this product, uh, kind of this package that we call the Four X Formula, that comes with a year of SamCart, it’s like this big bundle offer that we throw in a bunch of training material, um, kind of information products about marketing, and then we give away a year SamCart with it.
And, the offer, um, kind of the way we put everything together is a really, really good offer, and it’s always converted really well. And the webinar is something that we’ve done, and dozens of times, and always converts really well. And uh, so anyway, one of the things that we, you know, we kind of had this opening on our marketing calendar and we thought well, let’s just do, you know, kind of one big final live webinar, uh, to our list, and do kind of the same one over again. And, the temptation for me was to change it up, to make something new, to kind of freshen it up, to maybe test a different price, to change the headline, to change the way we were getting people in and registered.
Um, and luckily, we have some uh, some seasoned marketing professionals um, i-, in particular our copyrighter Shelley, um, is kind of an old school direct-response and direct-mail copyrighter and she is kind of the uh, that angel on my shoulder now. Kind of reminds me to stick to my guns on the marketing side. It’s stuff that, that, that I know, and that most of you probably know, but we’re just kind of tempted to, to change things up, and to try them, and to just kind of fiddle with things because we get bored. And uh, so anyway she kind of talked, talked us out of some major changes we were going to make uh, and just said, “Look, if it worked in the past, it’s going to work again. Just run the same promotion over again”
And again, it kind of, it, it was sort of boring for me to think about doing that uh, but luckily we listened to her and it just crushed again. Um, yeah, I’m not going to give numbers but it, it did fantastically well. And it just reminds me, uh, that’s why I wanted to remind you guys, um, you know, if you want kind of the fastest way to, to get a spike in sales, go back and find the last time that you had a spike in sales, the last promotion you ran that did really well, the last affiliate product you promoted, the last sale you ran, the last launch you went through, whatever it is. Um, the last blog post that you wrote that, you know, got you a bunch of leads, find the last thing you did that worked and do it again. Identically, you know, to the T. Don’t change a damn thing.
Um, you know it, for whatever reason, you know again, we all just want to kind of tinker with things and, and mess with them, um, and we’ve done this you know, not just with that webinar but with, with products that we’ve released in the past, um, you know, with tools we’ve created. It’s just, you know, usually when you try to reinvent the wheel um, you know (laughs), there’s a, there’s a reason that the kind of the old school, you know, marketing business kind of thought leader guru guys that their books still sell that their, their tactics still work, it’s just kind of tried and true tested marketing strategies. So don’t change it up.
Um, so anyway, just kind of my thought for the day. If you’re, if you’re looking for a way to, you know, get, get a big splash of revenue, um, you know, to w-, w-, for whatever reason if you need sales to, to spike or lead to spike or whatever, just go back, look through your calendar. You know, go back through your, your email marketing client. Go look at, you know, what you did in the last year, and what worked, and just re-run the same promotion again. Do it exactly the same. Uh, so anyway, that’s uh, that’s my thought for the day. So I’m going to run in and grab some lunch, hope you all are having a good week and I’ll talk to you all soon. [/expand]
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